CBSE Business Studies Class 12 Syllabus
Course Structure for Class XII Business Studies (2017-18)
|
Units |
Marks |
| Part A |
Principles and Functions of Management |
|
| 1 |
Nature and Significance of Management |
16 |
| 2 |
Principles of Management |
| 3 |
Business Environment |
| 4 |
Planning |
14 |
| 5 |
Organizing |
| 6 |
Staffing |
20 |
| 7 |
Directing |
| 8 |
Controlling |
| Part B |
Business Finance and Marketing |
|
| 9 |
Financial Management |
15 |
| 10 |
Financial Markets |
| 11 |
Marketing Management |
15 |
| 12 |
Consumer Protection |
| Part C |
Project Work |
20 |
|
Total |
100 |
Part A: Principles and Functions of Management
Unit I: Nature and Significance of Management
Management – concept, objectives and importance
- Concept includes meaning and features
- Management as Science, Art and Profession
- Levels of management
- Management functions – planning, organising, staffing, directing and controlling
- Coordination – concept, characteristics and importance
|
After going through this unit, the student/ learner would be able to:
- Understand the concept of management.
- Explain the meaning of ‘Effectiveness and Efficiency.
- Discuss the objectives of management.
- Describe the importance of management.
- Examine the nature of management as a science, art and profession.
- Understand the role of top, middle and lower levels of management
- Explain the functions of management
- Discuss the concept and characteristics of coordination.
- Explain the importance of coordination.
|
Unit 2: Principles of Management
- Principles of Management – concept, nature and significance
- Fayol’s principles of management
- Taylor’s Scientific Management – principles and techniques
|
After going through this unit, the student/learner would be able to:
- Understand the concept of principles of management.
- Explain the significance of management principles.
- Discuss the principles of management developed by Fayot.
- Explain the principles and techniques of ‘Scientific Management’.
- Compare the contributions of Fayot and Taylor.
|
Unit 3: Business Environment
- Business Environment – concept and importance
- Dimensions of Business Environment – Economic, Social, Technological, Political and Legal
- Impact of Government policy changes on business with special reference to liberalization, privatization and globalisation in India.
|
After going through this unit, the student/ learner would be able to:
- Understand the concept of ‘Business Environment’.
- Describe the importance of business environment.
- Describe the various dimensions of ‘Business Environment’.
- Examine the impact of government policy changes on business in India with reference to liberalisation, privatization and globalisation since 1991.
- Discuss the managerial response to changes in business environment.
|
Unit 4: Planning
- Concept, importance and limitations
- Planning process
- Single use and Standing Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme.
|
After going through this unit, the student/ learner would be able to:
- Understand the concept of planning.
- Describe the importance of planning.
- Understand the limitations of planning.
- Describe the steps in the process of planning.
- Develop an understanding of single use and standing plans
- Describe objectives, policies, strategy, procedure, method, rule, budget and programme as types of plans.
|
Unit 5: Organising
- Concept and importance.
- Organizing Process.
- Structure of organization – functional and divisional.
- Formal and informal organization.
- Delegation: concept, elements and importance.
- Decentralization: concept and importance.
|
After going through this unit, the student/ learner would be able to:
- Understand the concept of organizing as a structure and as a process.
- Explain the importance of organising.
- Describe the steps in the process of organising.
- Describe functional and divisional structures of organisation.
- Explain the advantages, disadvantages and suitability of functional and divisional structure.
- Understand the concept of formal and informal organisation.
- Discuss the advantages, disadvantages of formal and informal organisation.
- Understand the concept of delegation.
- Describe the elements of delegation.
- Appreciate the importance of Delegation.
- Understand the concept of decentralisation.
- Explain the importance of decentratisation.
- Differentiate between delegation and decentralisation.
|
Unit 6: Staffing
- Concept and importance of staffing
- Staffing as a part of Human Resource Management
- Staffing process:
- Recruitment – sources;
- Selection – process
- Training and Development – Concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training.
|
After going through this unit, the student/ learner would be able to:
- Understand the concept of staffing.
- Explain the importance of staffing.
- Understand the spicialised duties and activities performed by Human Resource Management
- Describe the steps in the process of staffing
- Understand the meaning of recruitment.
- Discuss the sources of recruitment.
- Explain the merits and demerits of internal and external sources of recruitment.
- Understand the meaning of selection.
- Describe the steps involved in the process of selection.
|
Unit 7: Directing
- Concept and importance
- Elements of Directing
- Supervision – concept, functions of a supervisor;
- Motivation – Concept, Maslow’s hierarchy of needs; Financial and non-financial incentives;
- Leadership – concept, styles – authoritative, democratic and laissenz faire;
- Communication – concept, formal and informal communication; barriers to effective; communication, how to overcome the barriers.
|
After going through this unit, the student/ learner would be able to:
- Describe the concept of directing.
- Discuss the importance of directing
- Describe the four elements of directing
- Understand the concept of supervision.
- Discuss the functions performed by a supervisor.
- Understand the concept of motivation.
- Develop an understanding of Maslow’s Hierarchy of needs.
- Discuss the various financial and non-financial incentives.
- Understand the concept of leadership.
- Understand the various styles of leadership.
- Understand the concept of communication.
- Understand the elements of the communication process.
- Discuss the concept, merits and demerits of formal and informal communication.
- Discuss the various barriers to effective communication.
- Suggest measures to overcome barriers to communication.
|
Unit 8: Controlling
- Concept, nature and importance
- Relationship between planning and controlling
- Steps in the process of control
|
After going through this unit, the student/learner would be able to:
- Understand the concept of controlling.
- Explain the importance of controlling.
- Describe the relationship between planning and controlling
- Discuss the steps in the process of controlling.
|
Part B: Business Finance and Marketing
Unit 9: Financial Management
- Concept and objectives of financial management.
- Financial decisions: investment, financing and dividend and factors affecting.
- Financial planning – concept and importance.
- Capital Structure – concept and factors affecting.
- Fixed and Working Capital – concept and factors affecting their requirements.
|
After going through this unit, the student/learner would be able to:
- Understand the concept of financial management.
- Explain the role of financial management in an organisation.
- Discuss the objectives of financial management
- Discuss the three financial decisions and the factors affecting them.
- Describe the concept of financial planning and its objectives.
- Explain the importance of financial planning.
- Understand the concept of capital structure.
- Describe the factors determining the choice of an appropriate capital structure of a company.
- Understand the concept of fixed and working capital.
- Describe the factors determining the requirements of fixed and working capital.
|
Unit 10: Financial Markets
- Financial Markets: concept and types.
- Money market and its instruments.
- Capital market and its types (primary and secondary).
- Stock Exchange – functions and training procedure.
- Securities and Exchange Board of India (SEBI) – objectives and functions.
|
After going through this unit, the student! learner would be able to:
- Understand the concept of financial market.
- Explain the functions of financial market.
- Understand capital market and money market as types of financial markets.
- Understand the concept of money market.
- Describe the various money market instruments.
- Discuss the concept of capital market.
- Explain primary and secondary markets as types of capital market.
- Differentiate between capital market and money market.
- Discuss the methods of floating new issues in the primary market.
- Distinguish between primary and secondary markets.
- Give the meaning of a stock exchange.
- Explain the functions of a stock exchange.
- Discuss the trading procedure in a stock exchange.
- Give the meaning of depository services and demat account as used in the trading procedure of securities.
- State the objectives of SEBI.
- Explain the functions of SEBI.
|
Unit 11: Marketing Management
- Marketing – concept and functions.
- Marketing management philosophies.
- Marketing Mix – concept
- Product – concept, branding, labeling and packaging.
- Price – factors determining price.
- Physical distribution- concept, channels of distribution: types, choice of channels.
- Promotion -concept and elements; advertising- concept, role, objections against advertising, personal selling – concept and qualities of a good salesman, sales promotion – concept and techniques, public relations – concept and role.
|
After going through this unit, the student/learner would be able to:
- Understand the concept of setting, marketing.
- Explain the features of marketing.
- Distinguish between marketing and setting.
- Describe the concept of marketing management.
- Discuss the functions of marketing.
- Explain marketing management philosophies.
- Understand the concept of marketing mix.
- Describe the elements of marketing mix.
- Understand the concept of product as an element of marketing mix.
- Understand the concept of branding, labelling and packaging.
- Understand the concept of price as an element of marketing mix.
- Describe the factors determining price of a product.
- Understand the concept of physical distribution.
- Explain the components of physical distribution.
- Describe the various channels of distribution.
- Discuss the factors determining the choice of channels of distribution.
- Understand the concept of promotion as an element of marketing mix.
- Describe the elements of promotion mix.
- Understand the concept of advertising.
- Describe the rote of advertising.
- Examine the objections to advertising.
- Understand the concept of personal selling.
- Discuss the qualities of a good salesman.
- Understand the concept of sales promotion.
- Explain the commonly used techniques of sates promotion.
- Discuss the concept and role of public relations.
|
Unit 12: Consumer Protection
- Concept and importance of consumer protection.
- Consumer Protection Act 1986
- Meaning of consumer and consumer protection.
- Rights and responsibilities of consumers
- Who can file a complaint and against whom?
- Redressal machinery.
- Remedies available.
- Consumer awareness – Role of consumer organizations and Non-Governmental Organizations (NGOs).
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After going through this unit, the student/ learner would be able to:
- Understand the concept of consumer protection.
- Describe the importance of consumer protection.
- Discuss the scope of Consumer Protection Act, 1986
- Understand the concept of a consumer according to the Consumer protection Act 1986.
- Explain the consumer rights
- Understand the responsibilities of consumers
- Understand who can file a complaint and against whom?
- Discuss the legal redressal machinery under Consumer protection Act 1986.
- Examine the remedies available to the consumer under Consumer protection Act 1986.
- Describe the role of consumer organizations and NGOs in protecting consumers’ interests.
|
Unit 13: Project Work
NCERT Solutions
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